Refiloe Maele Phoolo, professionally known as Cassper Nyovest, is a South African rapper, songwriter, entrepreneur, record producer and amateur boxer. Born and raised in Mahikeng, North West, he is regarded as one of the most successful artists in South Africa. In 2014, he established his own record label, Family Tree Records. Nyovest rose to fame with the release of his debut studio album, Tsholofelo (2014) which produced the hit singles "Gusheshe" and "Doc Shebeleza".