Gideon Ogheneochuko Akpovi, known professionally as Jerub, is an English pop and soul singer and songwriter from Nottingham, signed to Elevate Music Ltd. and Absolute Label Services. He garnered a following from local audiences from live performances early on in his career, and in 2023 experienced breakout success as a performer at several major music festivals. As a solo musician, he has released three extended plays, Feel It (2021), Finding My Feet (2023), and Carry the Load (2024), and one mixtape, The Wonder Years (2025).