Rocco Valdes, known professionally as Rocco Did It Again!, is an American record producer, songwriter, music publisher, and music executive from Hialeah, Florida. Valdes co-founded the record label Chase Records in 2004, which has been credited with signing American singers T-Pain and Austin Mahone prior to their mainstream breakthroughs; Valdes remained the former's manager after his departure in favor of a major label, while the latter's record deal—first signed in 2012—led to a joint venture with Republic Records and Cash Money Records the following year. By 2018, he served as talent manager for fellow Floridian, rapper 9lokkNine.